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Licensing & Monetizing Sports MEDIA rights is the key for Sporty’s business portfolio

We own, manage and distribute sports media rights. Our portfolio includes ownership of sporting properties like Indian Badminton League (IBL), Indian Wrestling League (IWL) and distribution of properties like the Bangladesh Cricket Board Rights, French Open Rights, EURO 2012 Rights, Bangladesh & Sri Lanka Premier League Rights and Digital Rights for the Indian Premier League (IPL).

From the valuation of sports Media Rights for the Federations and sports Property Owners, to distribution of Media Rights to the broadcasters: SSPL does it all. SSPL works closely with the key rights holders of sporting properties and helps them maximize revenues. Be it Broadcast/ Internet / Mobile or other forms of digital and new media – SSPL maximizes the revenues of the property across all platforms.


What we do –

  • Valuation of MEDIA rights
  • Distribution & sales of Media Rights across all platforms, including digital
  • Acquisition of Media rights & sub-licensing
  • Protection of IP, Trademarks, Copyrights in accordance with the Sports LAW
  • Strategic Consultancy to market the property